How Landlords Can Adapt to New York’s Algorithmic Rent Tool Ban

New York State has banned AI driven rent pricing tools that aggregate data from multiple landlords to recommend rent levels or occupancy targets. Under Senate Bill S7882, effective December 15, 2025, landlords must audit their pricing software and eliminate any that use cross owner data or algorithmic coordination.This law is a watershed moment for real estate regulation, the first of its kind to classify algorithmic coordination as a form of price fixing. For years, landlords and property managers have relied on “smart” pricing software to optimize revenue and reduce vacancies. Now, those same tools could expose operators to antitrust scrutiny. At Platuni, we’ve been closely tracking this shift, ensuring our platform helps landlords stay compliant while retaining control over pricing and operations. Understanding what’s changing and how to adapt is essential to avoid risk and maintain tenant trust.In this post, we’ll unpack what the New York ban really means, how it affects your portfolio, and the concrete steps to safeguard your operations. You’ll also learn how Platuni’s compliance first approach helps landlords navigate this new landscape confidently and transparently.

Understanding New York’s Algorithmic Pricing Ban

On October 16, 2025, New York State officially banned the use of AI-driven rent pricing software that pulls data from multiple unaffiliated owners or managers to suggest rent levels, lease terms, or occupancy targets.

The new rule, enacted under Senate Bill S7882, takes effect December 15, 2025. It targets what lawmakers see as “algorithmic collusion” , the idea that independent landlords using the same data driven system could unintentionally coordinate pricing across markets.

In simple terms, even if no landlords are talking to each other, if their rent decisions are influenced by the same shared algorithm trained on pooled data, that’s considered collusion under New York’s Donnelly Act.

Why This Matters for Every Landlord - Not Just in New York

Even if your properties are outside New York, this law should be on your radar. Several other states including California, Massachusetts, and Illinois are already exploring similar legislative models. Federal regulators have also begun scrutinizing algorithmic tools for antitrust implications.

The message is clear: AI isn’t above the law. If a pricing algorithm coordinates behavior across competitors, it’s treated as a price fixing mechanism even without human intent. Ignoring this trend could lead to fines, investigations, or brand damage. For landlords managing multi state portfolios, preparing now can prevent operational disruption later.

At Platuni, we’ve built compliance into the foundation of our technology, helping landlords manage properties confidently without the hidden risks that come from opaque algorithms.

Next Steps Include

#1 Audit Your Pricing Tools Immediately

Your first step is to identify every tool in your stack that touches rent decisions. This includes pricing engines, market analytics platforms, and revenue management tools. Here’s a practical checklist to guide your audit:

1. Inventory your pricing tools: List all software that recommends or sets rents, renewal terms, or occupancy targets.

2. Map data inputs: Check if the software uses data from other landlords or property managers.

3. Document decision flows: Record how tool recommendations influence rent decisions.

4. Create audit logs: Maintain detailed records of who approved changes, overrides, or decisions.

5. Switch or calibrate tools: Replace tools that rely on cross-owner data with compliant alternatives.

This simple framework not only helps ensure compliance but also demonstrates due diligence if regulators ever come knocking.

#2 Know What Data Your Tools Are Using

The problem isn’t technology, it's data pooling. The law specifically prohibits tools that pull rent data from “multiple unaffiliated owners” to recommend prices.

Ask your vendor:

• What data sources does your tool rely on?
• Are those sources internal (your own portfolio) or external (market-wide)?
• Can you see how the algorithm generates its recommendations?

If you can’t get clear answers, that’s a red flag. Under the new rules, “I didn’t know” won’t protect you. You need documented transparency around how data is used and shared.

At Platuni, our analytics operate within your own portfolio never across competing ownerships. We prioritize transparency, giving you clear visibility into every data point and decision flow.

#3 Build Documentation and Governance Processes

Regulators want proof of accountability. That means having records, logs, and oversight mechanisms in place. Here’s what every landlord should implement:

• Governance logs: Keep a record of pricing decisions, approval chains, and override reasons.
• Access control: Limit who can alter pricing algorithms or decisions.
• Version tracking: Note any software updates or algorithm changes.
• Annual reviews: Include pricing compliance in your yearly risk audit.

These steps not only support compliance but also build confidence with investors, tenants, and partners. With Platuni’s role based governance tools, you can assign permissions, track approvals, and store decision histories all in one dashboard.

#4 Adjust Your Pricing Strategy for a Post Algorithm World

The new reality doesn’t mean you can’t use technology; it just means you must own the logic. Focus on:

• Portfolio-specific analytics: Use your historical performance to guide rent adjustments.
• Localized market research: Compare with public listings, not pooled proprietary data.
• Scenario modeling: Use internal metrics like occupancy trends, tenant quality, and maintenance costs to project rent changes.

The goal is to stay competitive yet compliant by replacing “black box” automation with transparent, defensible methods.

Platuni’s analytics engine helps you do exactly that. It offers data driven insights tailored to your portfolio, without touching any external or aggregated datasets.

#5 Make Compliance a Continuous Practice, Not a One Off Fix

The New York law is just the beginning. Algorithmic regulation is expanding across industries, from finance to property tech.Landlords who treat compliance as a one time checklist will struggle to keep up. Instead, adopt a continuous monitoring mindset:

• Review your tech stack quarterly.
• Update your documentation whenever you add or modify tools.
• Conduct staff training to ensure your team understands compliance basics.

Platuni’s Compliance Dashboard simplifies this process giving you a real time view of how your tools are performing, what data they access, and whether any actions may raise regulatory flags.

How Platuni Helps You Stay Compliant and Competitive

At Platuni, we’ve always believed that transparency builds trust with tenants, regulators, and your own operations team.

Here’s how our platform supports landlords under the new framework:

• No prohibited data pooling: Platuni’s analytics stay within your portfolio.
• Transparent recommendation logic: You can see exactly how insights are generated.
• Governance & audit tools: Maintain decision logs and approvals automatically.
• Compliance Dashboard: Track data usage, tool behavior, and user activity in real time.
• Integrated operations: Manage listings, tenants, documents, and payments all from one secure hub.

By combining operational convenience with compliance assurance, Platuni helps you adapt to change without losing control.

Conclusion

Regulation is catching up with technology and landlords who act early will come out ahead. What used to be a competitive edge (AI-based pricing) can now expose you to significant risk if used incorrectly.

Here’s what to remember:

• Audit your pricing tools immediately.
• Avoid cross owner data pooling.
• Document and govern every pricing decision.
• Shift toward transparent, portfolio based analytics.
• Use platforms like Platuni that prioritize compliance by design.

The era of “blind automation” is over. The future belongs to landlords who combine smart data use with ethical, transparent practices.

With Platuni, you can manage properties efficiently and stay ahead of regulation.