Listing quality checklist
by Platuni | 30 Dec, 2025 | 5 mins read
Platuni
30 December, 2025
5 mins read
A strong listing helps you attract qualified applicants, reduce back-and-forth questions and set accurate expectations before anyone applies. High quality listings also reduce mismatches, contribute to faster leasing and help residents feel confident in what they are applying for. This checklist outlines the essential elements every Platuni listing should include.
Photo guidelines
Good photos are one of the most powerful parts of your listing. They shape first impressions and help applicants understand the layout and condition of the unit.
Best practices
• Use clear, well lit photos of each main area.
• Capture the kitchen, living space, bedrooms and bathroom. • Include photos of hallways, entryways or unique features.
• Add images of shared amenities if relevant.
• Avoid tight or unclear shots that hide the room layout.
• Make sure the photos reflect the actual condition of the unit.
Photos should help applicants imagine the space realistically, not idealize it.
Details you must include
Clear and complete details reduce confusion and improve the quality of applicants. Every listing should include the following:
Rent range
• State the exact rent or acceptable range based on lease length or promotions.
Utilities
• Specify what is included and what the resident must pay separately.
Pet rules
• State whether pets are allowed, restricted or prohibited.
• Mention pet fees or deposits if applicable.
Parking
• Indicate availability, cost and location of parking options.
Accessibility
• Note accessible features such as elevators, ramp access or wide doorways if present.
House rules
• Mention expectations like quiet hours, no smoking policies or waste disposal guidelines.
Roommate expectations (if shared living applies)
• Clarify the shared spaces, household norms and any matching considerations for new roommates.
Including these details upfront ensures applicants understand the living situation fully before applying.
How to write clear and fair descriptions
A good description communicates the key features of the unit without exaggeration or subjective language. It should help applicants understand the layout, amenities and environment while remaining compliant with fair housing standards.
Guidelines for writing effective descriptions
• Focus on the unit’s physical features, not the type of person you prefer.
• Use simple, accurate language that reflects the true condition of the property.
• Mention standout features such as new appliances, balcony access or proximity to transit.
• Avoid phrases that suggest preferences about age, gender, culture or lifestyle unless legally required for certain housing types.
• Describe shared spaces clearly in co living or student housing setups.
• Keep sentences straightforward and avoid emotional or promotional language.
• Include only factual statements you can support.
Example of a clear description
“A bright one bedroom unit with an open living area, updated kitchen appliances and in suite storage. Utilities include water and heat. Residents have access to the building gym and secured bike storage. Close to public transit and local shops.”
A well written description helps applicants evaluate the unit objectively and supports an efficient leasing process.
Stay Informed
Subscribe to the Platuni B2B Newsletter to receive industry insights,
new feature announcements, and exclusive growth reports